On our website, we utilize HubSpot, a service platform for inbound marketing, sales, and customer service, provided by HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. HubSpot is an integrated software tool that supports us in various areas including online marketing strategy, email marketing, social media publishing and monitoring, reporting, and customer relationship management. This may involve the processing of personal data such as names, email addresses, or telephone numbers, as well as information about your usage behavior on our website. We use HubSpot to make our marketing and customer service more eTicient and eTective. This includes personalized communication with website visitors, improving our service oTerings, and analyzing and optimizing the eTectiveness of our website and advertising measures. The processing of your data via HubSpot is based on your consent according to Art. 6 Para. 1 lit. a GDPR, provided that you have agreed to the use of cookies and the associated processing of your personal data. Furthermore, processing may be based on our legitimate interest according to Art. 6 Para. 1 lit. f GDPR to improve our services and advertise them eTectively.
The information collected by HubSpot is stored on HubSpot's servers in the USA. HubSpot is subject to the EUU. S. Privacy Shield Framework and has committed to complying with European data protection principles. We have also concluded a data processing agreement with HubSpot, which ensures the protection of your personal data and guarantees that HubSpot processes data only according to our instructions and in compliance with the GDPR. You have the right to access the personal data we process about you, to have it corrected or deleted, to restrict its processing, and to data portability. You may revoke your consent to data processing at any time with eTect for the future. Moreover, you have the right to object to the processing of your data within the framework of legal provisions. For more information on privacy when using HubSpot, please refer to HubSpot's privacy policy at: https://legal.hubspot.com/privacy-policy